Soup of the Day is a comedy club based in New York. They host events at the Producers Club Theater, and the founder, Shawn Kinnear, strives to incorporate up-and-coming comedians and improv groups to curate a great show. With international guests and local gems, Soup of the Day is a NYC community highlight. I wanted to show how the variety of talents who perform at Soup of the Day creates a unique viewing experience each time you come to the show. I wanted it to be fun, lighthearted, and highlight the uniqueness of their show. I upped their social media, brand messaging, and made information easily accessible to the fans.