Oatly
Screenshots of social media posts featuring Fortnite and Oatly branding, including a Fortnite game scene with characters and a giant carton of Oatly oat milk, and a TikTok video of among us avatars with "Dairy Industry" labels.
Screenshot of a video game item shop interface showing various virtual items for purchase, including Just Oat Milk character, Cupid's Daggers, Cozy Chomps, Comfy Chomps, Sail Shark glider, and Sharky S.
Billboard with a muscular figure with a carton of milk for a head and bold text reading 'Oatly has been mewing to Rizz up the dairy community' in an outdoor setting with trees and lamps.
A large sign on a brick wall that says, 'Delulu is you thinking the dairy industry has your best interest at heart.' Below it, there is smaller text that reads, 'Scan to be deprogrammed' with a QR code. To the right of the sign, a milk carton illustration is displayed.

INTEGRATED CAMPAIGN

Art Direction | Typography | Copywriting | Video Editing

I created a campaign for Oatly with the object to connect the brand to Generation Alpha by using their new-age humor. I did this by showing them that oat milk has sigma rizz.

A large digital billboard in an urban cityscape displays an advertisement with white text stating, 'This ad is looking for someone who is looking to look max.' A milk carton with branding and QR codes is part of the ad, and additional text promotes scanning to be deprogrammed. The billboard is mounted on a high-rise building near the Empire State Building, with surrounding skyscrapers and a cloudy sky in the background.
Billboard advertisement for comedy show titled 'Soup of the Day' at Producers Club, NYC, on February 18, 2025, featuring stand-up comedy, drop-in jam, and improvement sessions, with a black background and yellow text, in an urban cityscape with tall buildings, including the Empire State Building in the background.
An open magazine displaying an advertisement for Icelandic skincare, featuring a woman with a facial mask and a makeup brush, with the words "BLUE ICELAND SKINCARE BLUE ICELAND" overlaid on the image.

SOUP OF THE DAY

BLUE LAGOON

Cover of a magazine titled 'What’s going on in The MoMA' with art exhibit posters and a large abstract blue shape in the center.

MAGAZINE DESIGNS