Four boxes of Blue Lagoon skincare masks with nature-inspired designs, including lava, mountain, snow, and plant imagery. 
BLUE LAGOON

REBRAND

Art Direction | Typography | Visual Identity

For Blue Lagoon Skincare, I redesigned the packaging to draw inspiration from Iceland’s natural landscape, shifting the brand away from sterile, clinical vibes toward a more authentic and sophisticated expression of its origins.

Three images of skincare product packaging with different natural landscapes behind them, including snowy terrain, green mountains with waterfalls, and volcanic lava.
Open magazine featuring skincare and travel advertisement, with a photo of a woman receiving a facial mask and text reading "Blue Lagoon" and "Experience Iceland."

Previous Branding:

A blue vending machine labeled 'Blue Lagoon Skincare - Experience Iceland' with skincare products inside and scenic Icelandic imagery on the exterior.
Collection of skincare products from Blue Lagoon Skincare, including tubes of creams, a black and a light blue box, and a black bottle, displayed on a light background.
Blue background featuring mockups of two logo designs for Blue Lagoon Skincare, one in black and one in white, with a stylized 'BL' monogram. Contains sample fonts, alphabet, numbers, and special characters, along with a row of six color swatches including beige, light blue, black, purple-gray, and white.
The image shows a Fortnite item shop screen displaying various virtual items for purchase. Featured items include an oat milk character, a sword called Cupid's Daggers, a character called Cozy Chomps, a character called Comfy Chomps, a sail shark glider, and a sharky S. The prices for the items are listed in V-Bucks, the in-game currency.
Advertisement on a subway train with cowboy boots, desert landscape, and cactus, promoting a rodeo event on November 17th, sponsored by Wrangler.

OATLY

WRANGLER

Image of an art magazine cover with a blue background, featuring various art posters inside an abstract shape, and the title 'Whats going on in The MoMA' for October 2023 to July 2024.

MAGAZINE DESIGNS